Generative Engine Optimization, or GEO, is a new digital marketing technique built for the age of AI-powered search. Traditional SEO helps content rank on search engines like Google. GEO, however, ensures that content appears inside answers generated by large language models (LLMs) such as ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overviews (SGE) (Search Engine … Continue reading Understanding Generative Engine Optimization (GEO)