Icy Roads in Boundary County Idaho
😕 I ran to the store last night here in Bonners Ferry after the sun had set. It’s the first week of January. Air temperature was mid-40s and it had rained heavily all day. I noticed there were what looked like ice-crystal-sparkles on the streets. This did not make sense. While still on the side […]
Understanding Generative Engine Optimization (GEO)
Generative Engine Optimization, or GEO, is a new digital marketing technique built for the age of AI-powered search. Traditional SEO helps content rank on search engines like Google. GEO, however, ensures that content appears inside answers generated by large language models (LLMs) such as ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overviews (SGE) (Search Engine […]
Content Still King
Had a quick meeting with a client last spring while in town to get caught up and answer some questions about their website. One of the items discussed was what they can do to increase traffic. The website owner is very hands-on and loves to learn new things, especially website related. Among the handful of […]